President Peter Mutharika launched the campaign strategy in Lilongwe and asked every Malawian to prioritise local products over imported and be proud of the country’s heritage by supporting local industries.

“We have dedicated this day to make a sincere promise to our dearest country by launching Buy Malawi Strategy. This is an oath of patriotism, pledged to our country. And we have no other country to be proud of except Malawi,” said the President at the launch.

“The Buy Malawi initiative is at my heart and the heart of my government. We pledge to buy Malawian because we are proud that Malawi can produce fine products and services worthy our pride and money. Malawi is set to take her place in the world. And we will succeed,” he added.

Malawians in UK already have a chance to sample and eat Malawian products such as Kilombero rice, Mzuzu Coffee and Satemwa Tea apart from clothes and other products from Malawi currently on sale in the United Kingdom.

The Missions Trade and Investment office has details for all Malawian products sold in the UK.