Ware, who has been invited to fly the Malawi flag at the Great North Run on September 10, 2017 will be among 193 athletes representing various nations and will have their flags in front at the start of the marathon.

The Great North Run is the world’s largest half marathon in the world which takes place in Newcastle Tyne and runners run up to South Shields.

“I intend to make my country of birth proud. I am training hard,” said Ware, who with the Tourism section at the Malawi High Commission have agreed to develop Malawi branded attires that will be distinct and promote Malawi.

Ware, who came number 15th in the Malta Marathon and has participated in German, Australia and the prestigious London Marathon, says he will also participate at the Cardiff Half Marathon on 1st October and then proceed to the Birmingham inaugural full marathon on 15th of October 2017.

Ware, who is a London based media executive says he will run now to raise funds to establish Eddie Ware Marathon Academy in Malawi as part of re-investing in the country’s youth and recognising the talents Malawi has.

“I am convinced after visiting the High Commission that we can do more. A few years ago, I went back to Malawi. I run against young people in Balaka, many were barefooted but they won the race. If I can help in any way to assist in training and nurture such talents and indeed bring some of them here for training and participation, it will be a great contribution,” said Ware who will use his marathons to fundraise for his project in Malawi.

Second Secretary (Press) at the Mission Kondwani Munthali introduced Ware to tour operators and other business leaders with interest in Malawi, saying he had the right platform to help in marketing Malawi.

“We have agreed with Mr. Ware that at least he will be in Malawi next year to try the Mulanje Mountain Porters race, one of extreme versions of marathon. We hope he will raise enough for equipment and hosting of a marathon in Malawi as part of kick starting of his marathon academy,” said Munthali.

He argued Malawians in Newcastle Tyne, Cardiff, Birmingham and London to turn up with Malawi flags to cheer Eddie Ware.

Malawian events Manager Spiwe Zulu who introduced Ware to the Mission said he was proud that the country would rally behind the marathon runner. Zulu has been responsible in promotion of various artists and athletes in UK to various festivals including Glastonbury Festival among others.