Malawi Tourism continued its legacy of bringing unique traditional styles to global travel markets as it attracted hundreds of people to its pavilion duing the 37th World Travel Market London.

Director of Tourism Isaac Katopola led the team to the show which is a leading travel industry event as Malawi pavilion with a grass thatched hut design stood out among the many at the African pavilion.The Director said he was happy with the turn out and wished more Malawian players could travel and participate at the market which he said was an opening towards the global travel market.

This year, Sunbird Hotels, Fishermans Nest and the Malawi Travel Marketing Consortium were the participants alongside the Department of Tourism. World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.

World Travel Market London generates more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry.

Over three days, the travel industry comes together as almost 5,000 exhibiting destinations, technology and private sector companies to find and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism Ministers. The Department of Tourism team comprised of Katopola, Sosten Lingwalanya, Blandina Mlenga and Dyson Banda. From the High Commission Press Attache Kondwani Munthali and the High Commissioner Kena Mphonda, his deputy Quent Kalichero and Political Affairs officer Carolyne Kaliati were among those that took turns to help at the fair.

Malawi Gin and Malawi nuts proved to be popular with the travel market as people stopped and appreciated the Malawi products. Next year’s market is scheduled for 5th to 7th of November and operators can contact the Department of Tourism on how to participate and be part of the Malawi delegation.